1 Attimo In Forma, the premium Italian wellness food brand, will proudly exhibit at Gulfood 2026, taking place from 26–30 January 2026 at the Dubai World Trade Centre. Visitors can find the brand at Stand NI-J35, where it will showcase its latest Protein, Keto, and Healthy Breakfast product lines, developed to support modern, health-conscious lifestyles without compromising taste. The portfolio includes high-protein bars, collagen protein bars, keto-friendly and low-carb products, alongside a dedicated Healthy Breakfast range featuring protein cookies, high-protein granola, zero-added-sugar granola, and protein cereals. These products are designed to deliver convenient, balanced nutrition using clean-label ingredients. “Gulfood 2026 provides an important platform for us to showcase Italian innovation in the region and connect with partners who share our vision for smarter, performance-driven food solutions,” said Massimo Sanges, Founder & CEO of 1 Attimo In Forma. Exhibiting under Mercanda Middle East Trading L.L.C., the brand’s official UAE entity, 1 Attimo In Forma is expanding across the Middle East and GCC, targeting supermarkets, specialty health retailers, pharmacies, gyms, cafés, and hospitality channels. In addition, the brand will unveil its new app at Gulfood 2026, featuring exclusive digital experiences and a premium lifestyle clothing line developed with Italian designers.