Japan Livestock Export Promotion Council (J-LEC) has invited seven companies from across Japan, including an egg products company, to showcase their products and services at the Gulfood 2026 Meat & Poultry Pavilion in Dubai World Trade Centre. Throughout the five-day event, representatives from these companies will welcome visitors to the J-LEC stand, offering valuable insights into Japanese Wagyu and highlighting attractive opportunities for commercial partnerships. Experts will guide visitors through the distinctive characteristics of different cuts and give close-up demonstrations of cooking and cutting techniques, while Dubai-based celebrity chefs will present dishes that highlight Wagyu’s premium quality. Naturally, visitors will also have an opportunity to sample the beef for themselves! This interactive engagement will deepen visitors’ understanding of Japanese Wagyu, providing a memorable experience that enables them to appreciate the artistry and dedication that goes into its production. For anyone curious about what sets Japanese Wagyu apart from other types of beef, this is an exceptional opportunity to discover what makes it so special. We look forward to welcoming you!