Kellogg’s Tolaram Noodles Egypt has succeeded in capturing 30% of the Egyptian market, driven by its investment expansions and presence in most governorates across the country. Hussein Ibrahim, the company’s Export Manager, confirmed that the company is achieving strong growth rates both locally and internationally, with ambitious plans to double the volume of sales and exports by the end of 2026. He added that the company was established in the Egyptian market in 2018 and quickly cemented its position as one of the leading producers of instant noodles, exporting its products to around 40 countries including the Middle East, North Africa, the Gulf, and several African nations. Ibrahim stressed the importance of product innovation, as the company offers a wide range of varieties with multiple flavors such as cheese, sausage, vegetables, chicken, curry chicken, and beef, in addition to Korean noodles, hot creamy noodles, and fried vermicelli, which has helped expand its customer base and increase market share. He pointed out that sales volumes exceed one million cartons per month, reflecting the strong demand for the company’s products, with two production plants — one in Egypt and the other in South Africa — helping to facilitate distribution and reduce logistics costs. He explained that the investments are a joint venture between an American company and a Singaporean company, which enhances competitiveness and supports expansion locally and globally, contributing to increasing Egyptian exports and strengthening the brand’s presence in international markets.