To announce its entry into the Indian market, Percol — a UK-based premium Fairtrade coffee brand — rolled out an immersive digital out-of-home (OOH) campaign executed by Platinum Outdoor. The campaign was deployed across high-footfall urban locations such as airports and malls, targeting mobile, urban consumers with extended dwell time conducive to engagement. The interactive digital displays feature striking visuals of coffee plantations and QR codes that allow consumers to upload a selfie and see themselves placed within a Colombian coffee estate, emphasising the brand’s focus on origin authenticity and sustainable sourcing. Showcasing key blends including Intenzo, Da Essenza and Espresso Noir, the campaign blends technology-led engagement with premium brand storytelling. The initiative is designed not only to introduce Percol’s portfolio to Indian consumers but also to build memorable, interactive brand experiences beyond traditional advertising formats.