17 Nov 2025
Sana Salt Receives GI Authorized User Certification for “Khewra Pink Rock Salt
Sana Salt is proud to announce that it has officially been recognized as a Registered Authorized User of “Khewra Pink Rock Salt” under the Geographical Indications (GI) Act, 2020. The certification, issued by the Intellectual Property Organization of Pakistan (IPO Pakistan), is a significant achievement that validates the company’s authentic sourcing and strengthens its commitment to protecting Pakistan’s salt heritage.
This prestigious status verifies that Sana Salt’s products originate directly from the historic Khewra region — the only true geological source of Himalayan Pink Salt. At a time when global markets face increasing challenges with mislabeling and non-authentic salt entering circulation, this certification provides undeniable assurance of origin integrity and product traceability.
With this recognition, Sana Salt joins a select group of manufacturers entrusted with upholding strict GI compliance standards, ensuring that every product bearing its name is aligned with Pakistan’s national identity and geological authenticity. The milestone reinforces the company’s long-standing values of transparency, ethical sourcing, and global quality alignment.
Leadership at Sana Salt emphasized that the GI certification marks a defining moment for the brand’s international positioning. It strengthens the company’s credibility with importers, retailers, and private-label partners while protecting consumers from misleading alternatives in global markets.
This achievement not only elevates Sana Salt’s global standing but also contributes to preserving Pakistan’s rightful ownership of Himalayan Pink Salt on the world stage.