10 Dec 2025
Sarandi: Tradition, Solidity and Innovation in Beverages Since 1947
This document is a Press Release from Águas Minerais Sarandi, structured for distribution to media, investors, and stakeholders. Its central objective is to announce a high-prestige corporate achievement: Sarandi's selection as the alkaline water supplier for the renowned Hospital Albert Einstein.
The release leverages this partnership as a powerful endorsement of quality and credibility, elevating the brand's market perception. Additionally, it serves to:
Validate the Product: Highlight the features and benefits of Sarandi Alkaline Water, such as its superior pH and contribution to well-being, using the hospital setting as proof of efficacy and safety.
Reinforce Corporate Image: Present Sarandi as a 77-year-old company with tradition, solidity, and forward vision, evidenced by its production capacity (400 million units/year) and the planned 2026 launch of an energy drink with dietary supplement—a market novelty.
Promote Sustainability: Emphasize the company's environmental commitment, citing the preservation of 360,000 m² of native forest and the use of sustainable packaging like sleek aluminum cans, which are highly recyclable.
Best Use
The optimal use of this release is generating earned media. It should be strategically sent to journalists and editors at outlets specializing in health, business, retail, and sustainability.
Key information about the Hospital Albert Einstein partnership should be leveraged in marketing campaigns and point-of-sale (POS) materials, using the hospital's endorsement to boost consumer trust and justify premium positioning. Internally, it motivates employees and aligns communication with partners and distributors, reinforcing the image of a growing company with social and environmental responsibility.