In today’s competitive business environment, undoubtedly the strength, quality, and brand identity in consumers’ minds are among the most important factors for companies’ success in the market. In this regard, companies that place customers at the core of their business and prioritize their opinions, demands, and satisfaction demonstrate respect for consumer rights and increase brand loyalty. Accordingly, the National “Popular Brand” Festival is held annually as the largest public survey on the popularity and quality of Iranian brands, providing a platform to introduce these brands to consumers and honor them. According to the festival’s secretariat policies and to appreciate the efforts of Iranian industry players, with the condition of at least 10 Iranian brands participating in each category, the top three brands receiving the highest public votes in each group are introduced as the Popular Brands of the Year. This festival, held for the ninth consecutive year from May 5 to July 6, 2022 (15 Ordibehesht to 15 Tir 1401), selected three well-known brands from Zarrin Sanat Khoshbakht Company—“Khoshbakht,” “Makenzi,” and “Life Star”—as the most popular Iranian brands. Notably, the Khoshbakht brand won the Popular Brand award for the third consecutive year in two categories: rice and tomato paste; Makenzi received the award for the third consecutive year in the canned tuna category; and Life Star, in its first participation in the festival, won the popular brand award in the energy drink category.