Fayrouz was launched in Egypt in 1997 as the country’s first flavored malt beverage, introducing a unique concept that combines real malt and natural fruit flavor and bold carbonation for a balanced refreshment. As Egypt’s only real malt beverage, Fayrouz delivers a refreshing, unique beverage that blends enjoyment with indulgence. Over the years, it has become a beloved brand, offering sparkling malt-based drinks in a variety of flavor combinations such as pineapple and apple. In 2023, Fayrouz underwent a major transformation, revamping its identity with a bold, modern, and colorful identity and packaging and expanded its portfolio by introducing two exciting new flavors pear and cactus, further expanding and reinforcing its innovative spirit. Building on this momentum, Fayrouz made another significant move in 2025 with the launch of a new 1.5L pack in Pineapple, Apple, and Cactus flavors. This innovation reflects Fayrouz’s commitment to meeting evolving consumer needs and offering greater convenience, while staying true to its heritage as a natural malt beverage