In May 2005, the Hero group acquired 100% ofthe share capital of Vitrac and the company was consequently renamed into Hero Nutritional Food Industries S.A.E., Hero Middle East and Africa was founded. We operate the biggest & the most modern fruit processing factory in Middle East & Africa region, specialized in producing our branded and Private Label Jam, Juice and concentrate.Our flagship brand “Vitrac” is the leading Egyptian brand in jams & liquid concentrates by far.