More.Than Indian Curry combines aromatic Indian spices with premium nutrition: 15g plant-based protein, 6g fiber, and signature curry blend. The only instant noodle that's steamed (not pre-fried), MSG-free, with 60% less sodium than category standards. Premium positioning - 3x more protein than traditional instant noodles creates new merchandising opportunities Clean label - No palm oil frying, no MSG, 100% vegan, halal certified Strong margins - Differentiated product commands premium pricing Proven performance - Currently distributed across Modern Trade, C-Stores and Q-Commerce in the UAE, KSA and Bahrain