BEVERAGES
What’s Next for the Beverage Industry?
1. A Packaging Overhaul
- Less plastic and more biodegradable, recyclable and even edible packaging.
- Circular economy models including refillable packaging and water conservation solutions.
2. Emergence of New Markets & Flavours
- African and Southeast Asian markets will grow due to increasing disposable income and shifting consumption patterns.
- Hybrid products, regional specialties and sensorial drinking experiences will gain global attention.
3. Rise of Ethical Consumption
- More consumers will opt for beverages based on a brand’s commitment to social causes, environmental responsibility and ethical sourcing policies.
- Brands with strong corporate social responsibility initiatives will gain more loyalty, especially with younger generations.
These captivating trends and so much more are on the agenda for Gulfood 2025 – see you there.