Gulfood Exclusive Innovation and Insights Partner Gama have identified the hottest trends across the food sphere as launched by Gulfood exhibitors in the last 18 months. Within the World Food segment, Gama's trend team have selected this entirely fresh showcase by Barakat Group.
Barakat Group - Stand Z6 - J60
As more consumers reduce their intake of sugary and alcoholic drinks, pure fruit and vegetable beverages that align with more mature taste preferences are growing in demand. Alcohol-free beverages can be seen creating lucrative sales opportunities within Foodservice, and this is having a knock-on effect in the grocery aisle. The upshot is that one dimensional and traditional flavours are cooling off in favour of recipes that straddle the taste pillars (think sweet/bitter, heat and sour) for a complex, balanced result.
At Gulfood 2019, fresh blends by juice category market leader Barakat are getting attention. Positioning the product as a health-aid, the manufacturers state that the combination of apple, celery and ginger is good for neutralising your tummy and the rest of your body.
Highlighting the relevance of its three-fold flavour profile, trend innovation insight providers Gama exclaim "Fruit, vegetables and spice come together in this unusual juice blend that promotes digestive and anti-inflammatory benefits."
As more consumers look towards whole, fresh foods to enhance their gut health, this "fresh and alive" product with zero concentrate is being billed as one to watch. Meet Barakat Group at Stand Z6 - J60 at the Dubai World Trade Centre on 17-21 February 2019.
Search for Barakat Group in the Gulfood Connexions Meetings Programme
* Trend insights courtesy of Gama