16 - 20 February 2020

Dubai World Trade Centre

Duncan Fraser-Smith


Duncan Fraser-Smith

Duncan Fraser-Smith

Duncan has spent the past 26 years in the hospitality industry, spanning Australia, Asia, and the Middle East.

During the past 10 years, he has been in the Middle East in key corporate food and beverage roles within the hospitality industry and is regularly invited to speak at international conferences and forums on the growth and development of the industry in the region receiving several industry awards like Caterer ME’s Number 1 Influencer of the Year for 2017 & 2018 and Leading F&B Director at the Leaders in F&B Awards 2018 by BNC Publishing

In 2013, he established “The Cutting Edge Agency” and opened several outlets in the region including Michelin starred chef Jason Atherton’s Marina Social as well as Michelin starred Chef Greg Malouf’s Cle in the DIFC as well as Intersect by Lexus to name a few.

As Vice President of The First Group’s Food and Beverage division, he created and executed 6 new outlets for the group in his first year, for its newly formed stand-alone division, including Local and BARBARY at TRYP by Wyndham as well as, Alloro Ristorante and The Blacksmith at Wyndham Dubai Marina. Exciting times are ahead as the first quarter of 2019 will see the launch of the first-MasterChef branded restaurant in the world called MasterChef the TV Experience.


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