Speakers

Erika Doyle is a true champion of the zero-alcohol revolution in the UAE. The Founder of Drink Dry, the GCC’s first and only premium non-alcoholic drinks marketplace, Erika is a well-known and revered figure in the beverage industry. What started as an e-store, Drink Dry is now a firm mainstay in the retail and hospitality sector across the UAE, with their product offering now available in many prominent bars and restaurants across the city.

A force to be reckoned with; for the last three years, Erika has been leading one of the UAE’s fastest-growing startups in a new and developing category. Founding the first and only premium non-alcoholic drinks marketplace in the UAE, Erika followed her passion and after giving up alcohol to start a family of her own, saw a real gap in the market and launched Drink Dry in 2021. Her unwavering passion and motivation for zero-proof drinks and relentless focus on quality and customer service brought her success and recognition in a short span of eighteen months. The extensive range of quality products offers their loyal customer base a full experience when it comes to introducing new ways of drinking. Erika also helps many global non-alcoholic drinks brands enter the market here, and by working with both big well-known brands, as well as small, niche producers, their customers get the best of both worlds – the quality they expect from the brands they know and love, as well as innovation from the new and upcoming players in the market.

2024 is proving to be the biggest year yet for Erika with huge growth across the region. Following on from a 250% growth from 2021/2022, she has scaled the team to grow sustainably over the long-term future, increasing their headcount from 4 to 15 over a twelve-month period, allowing Drink Dry to accommodate new sales channels, brand launches and wider scale marketing strategy. Drink Dry has also expanded its UAE footprint to 350 outlets in HORECA, and has grown from 28 stores to 132 retail stores nationwide, including leading category projects for large scale modern trade partners.
Along with KSA and Kuwait market launches in 2022, Erika has expanded B2B reach to three additional markets in Oman, Bahrain and Maldives, with Jordan to launch in 2024.