Mike Hecker
Founder & CEO,
BE WTR
Switzerland
Swiss / UAE based entrepreneur with focus on creating technology based, new consumer categories & brands. Strong focus in direct to consumer business models and great customer experience Food Industry Managmenet graduate from UC Davis Mike was at the origins of multiple categories and brands, Nespresso as 1st CMO and Eden Springs as co founder / CEO. Mike is today also chairman of AudioVitality a Swiss wellness technology company
Sessions
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Winning the Future Global Consumer: Demand Reset: Value and Premiumization Without the Hype28 Jan 2026DEC at Expo City
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Winning the Future Global Consumer: Demand Reset: Value and Premiumization Without the Hype28 Jan 2026North Pavilion