Speakers

Mohammed Junaid is a fresh produce and agribusiness professional with over 15 years of experience in fruits and vegetables, currently representing Safco Fresh, in association with and empowered by Silal Farms. His work focuses on supporting local UAE farms through sustainable sourcing and farm-to-fork delivery within 24 hours, ensuring freshness, quality assurance, full traceability, and reduced carbon and food miles.

Alongside local production, he works closely with global import partners, managing supply from over 50 countries to offer a complete fresh produce portfolio. Beyond core fruits and vegetables, Safco Fresh’s offering extends to cut fruits, fresh juices, eggs, and dates, providing integrated fresh solutions for HORECA sectors and institutional clients aligned with the UAE’s food security and sustainability objectives.