Speakers

Seda Solmaz is an award-winning entrepreneur, the Founder & CEO of Idea Atelier, a boutique F&B innovation agency empowering both startups and large FMCG players build profitable, future-ready innovation pipelines. With over 20 years in F&B, Seda specializes in turning ideas into commercially viable products so brands launch with confidence. She works closely with early-stage founders to bring focus, sharpen priorities turning ambition into clear, executable next steps. In parallel, she partners with large FMCG companies bringing fresh perspective to unlock white spaces, de-risk innovation and build innovation pipelines that drive sustainable business growth.