General Mills, a U.S.-based food company., serves the world by making food people love, providing quality brands in more than 100 countries on six continents. Our baking products – including Betty Crocker, Bisquick and Gold Medal – help make everyday special. Our convenient dinners provide choices for everyone. Old El Paso helps consumers bring fun and flavorful Mexican food to their tables. Whole grain is the first ingredient in all Big G cereals, which contain at least 10 grams per serving. In addition, 75% of our cereals today are made without artificial flavors or colors from artificial sources, and have been that way for a long time. Our on-the-go bars include gluten-free options, choices for kids, and so much more.