In the Italian north in 1860 – in Liguria, home to Genoa – Agostino Novaro was crafting a miracle of his own. His brand was called Sasso, and it was thanks to the readily perceivable skills and great attention to quality involved in its production, and in its faithfulness to tradition, that it quickly became the leading olive oil on the market.nThe deep-rooted traditions by which Sasso believes it can best take care of customers’ wellbeing result in oils that are guaranteed to enhance the taste of the simplest and most authentic dishes. Sasso has millions of customers in 19 countries around the world.