Massimo Zanetti created Segafredo Zanetti, initially in Italy, where it quickly positioned itself as a market leader in the out-of-home consumption segment, as well as in the retail sector, and then conquered international markets. Segafredo Zanetti, is the global brand of the group and has something special with the country, this because of the good name of Costa Rican Coffee around the world. This unique blend its created from the most important 3 coffee regions in the country with the passion and essence of the italian coffee culture.