In its continuous journey towards growth and innovation, the “Al Shifa” brand , the leader in honey production in the Kingdom of Saudi Arabia , revealed its new identity in conjunction with the 40th anniversary of its founding. The new "Al Shifa" identity reflects a modern form that attracts different age groups and emphasizes the brand's continuity towards development and renewal. With this external change to its logo, Al Shifa will remain committed to its values ​​of ensuring the highest standards of quality and great attention to all stages of honey production, and to be a source of inspiration for all honey lovers to learn about the different types of honey with their diverse sources and methods of use and to adopt a healthy lifestyle every day. The new identity of “Al Shifa” honey The details of the “Al Shifa” logo were completely reimagined to reflect a modern and luxurious appearance, as the bee was added as an important element to reflect the brand’s new strategy and values ​​that revolve around caring for the environment surrounded by all stages of honey production, starting from the beehive until it reaches the consumer. The packaging label was also changed in an attractive way that highlights the product and distinguishes it from other products, and the new identity has been gradually transformed for all “Al Shifa” honey products, starting in October 2023 in the Saudi market .