Oyten/Lower Saxony, July 2022: One of the market leaders for modern sugar alternatives comes from Oyten: The borchers range of sugar alternative sweeteners has been awarded the title of "Top Brand 2022" in the category sugar by the German food magazine Lebensmittelzeitung. The borchers fine food company develops and markets products with great dedication and passion, just like the recently honoured borchers sweeteners. The triumphant advance of borchers sugar alternatives began around 10 years ago, when the first stevia product was launched by the company founders. Since then, the company has developed into one of the market leaders in this area. What began with one product has developed into a strong, versatile range over the years, always with a focus on the highest quality and the greatest possible benefit for consumers. This ambition has now been crowned with the "Top Brand 2022" award in the sugar category. "Now we have it in black and white!" says Martin Borchers, Managing Partner of borchers fine food GmbH, delighted with the prestigious award, which was officially presented to the company by the German food magazine LZ. Once a year, the one hundred top brands in the most important categories are determined and honoured on the basis of data collected by Germany's largest market research institute, GfK. However, the wide range of sugar alternative sweeteners is just one important product group that is filled using state-of-the-art equipment and finds its way from Oyten to supermarkets across the country: In addition to tooth-friendly and calorie-free or low-calorie sweeteners made from erythritol, stevia or xylitol, the borchers brand offers almost 50 products for health-oriented consumers, including numerous organic speciality flours such as almond, linseed or coconut flour, premium organic superfood powders and various trend food products as well as organic and Fairtrade coconut oils.