To mark the occasion of Raksha Bandhan, snack & packaged food manufacturing company Bikano has launched a campaign. The #PyaarkameethaBandhan campaign is planned as a mix of online and offline activities centred on why the Raksha Bandhan festivities are so special this year. The multifaceted campaign will run on every Bikano social media channel inclusive of their Facebook, Instagram and Twitter accounts, and also take over the airwaves of Radio City and Red FM. For the on-ground activities, Bikano will focus on certain RWA societies in the Delhi-NCR region and will also be teaming up with a NGO to add more colour to their celebrations.