Today, leading Agritech group and one of Latin America’s fastest growing businesses White Lion Foods launch the World’s first flavoured brazil nut range of snacks under the Truly Nuts!™ brand. In 2022, a global survey across 12 nations revealed a more than 40% surge in taking a morning snack and more than 20% uptake in an afternoon snack which reflects a profound shift towards frequent grazing throughout the day. With their exceptionally high selenium content, brazil nuts can benefit your health in many ways, including regulating your thyroid, reducing inflammation, and supporting your heart, brain, and immune system. Gareth Lloyd, CEO and Co-Founder of Truly Nuts! said "At a time when health concerns are high on the agenda the launch of a healthy brazil nut snack underscores the desirability of providing better choices. Amid soaring rates of diabetes and endemic obesity, especially in advanced economies like the UK, we want to offer a snack that not only feels like a treat, but prioritises health and well-being.” Undeterred by other industry giants in the market, the company will leverage its own already established local supply chain in the Amazon to harvest 4,000 metric tonnes of Brazil nuts a year. The UK are leading the product rollout with further plans to expand globally. Flavouring brazil nuts is challenging which may have deterred mass production in the past. However, while these challenges have historically limited routes to the market, new innovative techniques and state of the art technology used by the company has allowed them the opportunity to become trailblazers in a niche market segment. Co-Founder Greg Vickers said “Everyone said it couldn’t be done and we had our fair share of doubters. Ensuring that flavourings penetrate the nut's surface uniformly and remain stable throughout production and storage can be a complex process.”