The food industry thrives on creative ideas, new flavor combinations and innovative new products. The question of why new innovations are in demand in the food industry is therefore superfluous. Above all, the newly defined fifth flavor, umami, brings a breath of fresh air to the food market. Umami means “delicious” and describes the taste of the natural flavor enhancer glutamate. This is also increasingly contained in Matcha. Matcha is therefore particularly in demand at the moment and scores twice in the food industry. Matcha is a type of tea that is traditionally ground into a fine powder. This results in endless possibilities to create different applications that achieve excellent results in terms of taste, color or customer acceptance. Products such as ice cream, chocolate or mixed drinks are particularly popular. Matcha in the form of Matcha Latte or Matcha Smoothies is also becoming increasingly popular in gastronomy. The application possibilities of Matcha are almost limitless.