Food processing industry has gained significant pace in the last decade owing to the advent of multiple technology options which made cooking easier and faster. Besides, there have been improved packaging options with an increased variety of fast-foods. Indian society is getting more westernized and is getting used to packed food, entailing an increase in the demand. The packaged food industry is growing at a CAGR of 4.52 percent, which shows industry bloom. However, all these years, the industry was full of snacks and fast food items with higher fat content. With the recent pandemic strike, people have begun to look for healthier options with high protein and minerals, and Makhana is an ideal alternative. Mr Makhana’s presence in the market has provided the consumers with savory items containing low fat and high protein content. The founder of Mr Makhana, Rishab Jain, says, “We had a little bit of traction due to the pandemic, I would say. It is unfortunate but opportunistic. This is because people themselves looked it up, and by that time, we were luckily in the industry. We were promoting our products”. The two major differentiating factors of Mr Makhana in its target market is the provision of products that are hygienic and good in quality. Besides, the product quality and packaging are backed by ISO 22000 and FSSC certifications that help the company to stand out against duplicate products