Storia Foods, the food and beverage start-up, has continued to carve its path to become the beverage brand of choice by joining hands with actor Ranbir Kapoor. As consumers continue to lean towards a healthier lifestyle, the quest for natural and preservative-free alternatives have witnessed a surge in demand. Epitomising its youthful personality, the brand has joined hands with Kapoor for further bolstering its promise to build a nutritionally stronger India and spread awareness for India’s highest fruit content shakes alongside it’s 100% natural tender coconut water and 100% juices which contain no added sugar or preservatives. The brand association has kick started with the launch of a digital film, conceptualised by The Script Room, that captures a quirky interaction between Ranbir Kapoor and his new friend, a very endearing chimpanzee that will immerse you in a world you’d not want to leave. Vishal Shah, Founder and Managing Director, Storia Foods and Beverages, said, “We have always strived hard to create differentiation and moments of optimism, not only with our products but with our brand communications as well. With Storia, we take great responsibility towards what we serve our consumers and encourage our consumers to make healthier lifestyle choice while remaining young and quirky with our brand messaging. Over the years, we have been able to create a brand that breaks through the clutter with innovation, technology, and creativity at its core. Our association with Ranbir is a further testament to our commitment to innovate and keeping our brand promise in place, while attracting the youth of India.”