The documentary "The Tao of Coffee" premiered on the Discovery Channel, showcasing Vietnam's coffee industry and its unique culture. The film highlights Vietnam's position as a global coffee powerhouse, the distinctiveness of Buon Ma Thuot region, and the efforts to elevate Vietnamese coffee beyond a mere drink. It explores the government's support, Trung Nguyen Legend's philosophy, and various initiatives like the Buon Ma Thuot Coffee Festival and the World Coffee Museum.