Vision: CBL aspires to be Pakistan's foremost Snacking company by having consumers at the heart of its business and delighting them, by committing to upholding world-class manufacturing and quality standards through a team of highly skilled people. Mission: We aim to serve our consumers by providing value offering for all segments of the society, through our diversified range of products. Our focus on quality, innovation, technology, and people enables us to provide best tasting and most nutritious offering for our valuable consumers. Values: CBL values are built on the foundations of ownership, compassion, innovation, collaboration, and a people centric approach. Brands: Covering all important categories from sandwich to plain, from ingredient based to crackers. Brands like Oreo, Prince, Tuc, Candi, Wheatable, Tiger etc.