Established in 1975 in the fertile plains of Oueslatia-Kairouan, Tunisia, JOUDA is a testament to passion and generosity. Specializing in canned fruits and vegetables from its early years, JOUDA strategically positioned its plant for unmatched freshness, integral to the brand's premium reputation. Beyond commercial success, the plant serves a dual purpose, contributing to social and agricultural development. By creating jobs and encouraging local cultivation of tomatoes and peppers, JOUDA prioritizes quality and community growth. Equipped with a competitive agricultural procedure, high-quality raw materials, and a reliable supply chain, JOUDA stands as a symbol of excellence. Recent years mark a period of renewal, with the brand expanding its product range to include innovative offerings based on a variety of fruits and vegetables. This diversification underscores JOUDA's commitment to meeting evolving consumer preferences and maintaining a leading position in the market. Today, JOUDA's influence extends across four continents Africa, Europe, Asia, America