Productora Alimenticia General Española SA (Pagesa) was originally founded in 1941 to cover the nutritional deficiencies in the post-war period, offering special breads that provided proteins which were missing in the daily diet. In the 1960s, the Diat Radisson brand was created after a market research trip to Germany. Pioneers in mass consumption: In 1962, it was the first dietetics brand to be introduced into emerging supermarket chains, thus creating the dietetics category. PAGESA has continued to energize the market being the first company to introduce digestive biscuits, corn cakes, and vegetable drinks different from Soy ones.