Vitafood company located in Prishtina, Kosovo has been founded in 2020 and deals with production, processing and packaging of cereals and nuts, as well as nuts and fruits bars under its main brand 2U and private label. Besides, the company does also roast and frying of nuts category such as peanuts, almonds, cashews etc. and has a packaging line of mainly healthy food category such as superfoods seeds, oats, brown sugar, corn flakes, muesli, etc. The company covers about 30% of local market, whereas its main focus is on exports, currently exporting regularly to England, Denmark, Switzerland, Romania, Albania, North Macedonia, etc. The company's strategy is to seek continuously performance improvement, develop new products and penetrate new markets.