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David Singleton
David has led and developed organisations around the world working with some of the world's best known and loved brands in 40 countries. He now works as a strategic advisor to brands, organisations, teams and ambitious senior executives in growth mode.
As an accredited leadership coach and through his BEYōND Boundaries program he works as a transformational growth coach with c suite leaders, ambitious senior leaders and teams on their quest to be the best versions of themselves and the best business in their class.
David’s hospitality career began in the UK where he led and developed F&B brands across the country including America leading a franchise team on his first brand to the UK. Whilst there he studied, researched and taught at the University of Central Florida. He attained his Masters degree at Coventry University where he was subsequently invited to join their Advisory Board until he left the UK to embark on his International career in Moscow where he worked as part of a board level turnaround team for Russia and the CIS largest restaurant group as Brand Director and then as a consultant designer for Mercedes Benz creating their first restaurant of its kind – Mercedes me – to enable the launch of the A Class into Russia.
He moved to the UAE in 2014 to take a position on the Retail Board of Al Tayer as Vice President responsible for 15 restaurant brands across the region and then took responsibility for the franchised Hard Rock Café business across 40 countries in EMEA and South Asia as Vice President.
Hard Rock was David’s last corporate role in global boardrooms before establishing his boutique advisory firm and in 2022 formed Oraculi his thought leadership and strategic advisory practice which he now leads as founder, advisor, NED, and transformational growth coach and business mentor.
David has widened his expertise from a focused hospitality and F&B position where he is widely regarded as a subject matter expert, in particular from a franchise perspective. His advisory roles now include AI technology, brand development and design, largescale events, consumer brands and a significant non-executive role in a private equity venture. His pro bono roles include a board role with the British Business Group, the largest such business networking group in the region and ranked in the top two Chambers in the world.
Oraculi is the Latin interpretation ‘to mentor’, the central purpose to David’s work whether he is coaching, advising or developing. David’s accredited coaching practice focuses on leading through change and transformation.
David is an Elite speaker with Elevate.ac. Elevate was formed by Robert Clarke, former entrepreneur in residence at the University of Central Florida and reached out to David to ask for his advice and support to create an affordable masterclass.com which has now a subscription based platform with more than 300 inspirational speakers, thought leaders and coaches. David regularly speaks and shares his coaching inspiration globally via Elevate. He is currently authoring his book ‘Beyond Boundaries BEYōND’, that focuses on how leaders can develop their own authentic purpose driven goals and his theory within.
David has two daughters who both live and work in Dubai; Katie a teacher with Kings Schools and Hollie who is a PR Manager with global practice Bacchus.
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