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Yalin Solmaz
Yalin Solmaz is a creator economy expert and co-founder of Multytude, an influencer-led market research company. At Multytude, he enables brands to tap into the real lives and daily context of Gen Z & Millennials in real time via influencers, providing brands with the agility and foresight to power their marketing and product innovation initiatives.
Prior to Multytude, Yalin was a content executive at YouTube in London for seven years leading teams and strategic projects for the creator ecosystem from emerging talent all the way to celebrities. He witnessed and contributed to the growth of the creator economy from within the platform that gave birth to it. In his latest role, he led Public Figure Partnerships for EMEA, devising regional strategy for talent acquisition and advising celebrities such as Alexa Chung, Anthony Joshua and Joe Wicks in building successful YouTube channels as part of their social media footprint.
Thanks to his deep knowledge of user-generated content platforms and algorithms, Yalin also consults brands on how to develop strategic influencer partnerships. He has delivered several keynotes and panel discussions on the creator economy and influencer marketing at events such as the Influencer Marketing Show Europe and various online panels held by Semrush, Hello Partner and others.
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21-Feb-2024Al MultaquaUltra-Processed Foods: Myths Vs Reality
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