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Yuri Lebedeff
R&D Director,
Americana Foods, UAE
Chemical Engineer, from Brazil, started as R&D in Brazil at BRF/Sadia in 2004 (already 20 years on the food business). For BRF worked as R&D in Brazil, Russia and UAE. Was the Head of R&D for BRF greenfield projects in Kaliningrad (Russia) and Abu-Dhabi/Kizad (UAE). In 2019 I was invited to join RBI (Restaurant Brands International) in Singapore as Head of R&D for Burger King and Popeyes brands across Asia and Pacific. Working close to the Franchises and consumer across 23 countries, developing items from meat products to desserts. In July 2023, I was invited to join Americana Foods, as R&D Director for the protein business across GCC, based in Dubai. I have already 16 years living abroad, developing ingredients, products, process, … across all the continents and several countries. With a view to merge the consumer needs, company beliefs and market trends.
Sessions
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21-Feb-2024Al MultaquaUltra-Processed Foods: Myths Vs Reality
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