21 - 25 FEBRUARY 2021

DUBAI WORLD TRADE CENTRE

CTA Primary Button

Power Brands

Power Brands

PepsiCo, Eat Just, Givaudan and DuPont are confident that the plant-based trend is going to be more than just a passing fad, driven by consumer health and wellness demands as well as sustainability concerns

“​One of the challenges for the plant-based industry is to get consumers to move from ‘try it once’ to ‘regular part of my diet’. Consumers are not looking to avoid meat or dairy; they are looking for a great eating experience while caring for a better planet and a better health – we need to widen the food space here to provide more versatile food menu and options,”​

Michelle Lee, Asia Pacific Regional Marketing Leader, DuPont

61% consumers expect brand innovations that enable them to stay healthy or ensure their safety.

58% of the consumers want brands to become more transparent about their processes and products 

Boom of Private Label Brands

The boom of private label brands picked up during the lockdown. Consumers were less picky about which brand they were consuming because of the rushes of products at the start of stay-at-home orders. 

Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible.

“If you’re getting, say, spaghetti sauce and you try a private label, the next time you go to that store, you might say, ‘This worked for me, so I’m going to get it again, and then, maybe you’re willing to expand to other [generic] product categories.” Doug Bowman, Professor of Marketing, Emory University’s Goizueta Business School.

Source: Fortune and Food Navigator

2020 exhibitors from the Power Brands sector

Loading
  • 4A nutrition

    Stand: Z6-F26
    4A Nutrition Company is one of the pioneering companies in the field of oat production, healthy food and breakfast cereals and good spreaders inside Egypt through stores and marts and we seek to expor ...
  • AAC Global is a diversified group of companies in Saudi Arabia & UAE. The group has transformed into multiple business sectors e.g. food stuff production through our production plant in KSA, Import, E ...
  • Aal Mir Group has been an established part of Dubai's commercial landscape since 1980, importing different lines of food  & non-food items in UAE & Oman. We have own brand Peke & Kiky , and also OEM ...
  • Abel + Schäfer / KOMPLET is a German manufacturer of a large range of premixes and products for use in bakeries, confectioneries, hotels, supermarket chains and cruise lines. The company was founded i ...
  • Adalilar, founded in 1992, is a strong manufacturer of the EDIBLE NUTS such as sunflower seeds, hazelnut, pistachio,  peanut etc. We are the pioneers in the improvement of the packed fresh nut s cultu ...
  • ADM Antwerp

    Stand: B6-29
    In Belgium, ADM Antwerp N.V., employs more than 80 employees. With a fully-automated warehouse and operations at the Port of Antwerp, we are ideally situated to serve customers across Europe, with par ...
  • شركة النعمان اخوان العالمية  تأسست عام 1962 ميلادي العمل Ù'ÙŠ مجال القهوه والشاي والبهارات
  • Established under the Ministry of Agriculture of the Republic of Azerbaijan on the basis of the Decree No. 400 dated December 14, 2018. Projects:  AFAQ From Village to City To Village Supply portal • ...
  • AGROLEADER  EUROPE LLC is a Ukrainian leading processor and  exporter of the pulses  and oilseeds.Our production facilities, as  well as the products are certified in compliance with BRC, FSSC 220 ...
  • Agthia Group PJSC

    Stand: C7-20
    We are a leading Abu Dhabi based food and beverage company.   Established in the UAE in 2004, and listed on the Abu Dhabi Securities Exchange (ADX) since 2005, the Agthia Group consists of a world-cl ...
  • AHEC

    Stand: ZP-F4
    Our company, “AHEC LLC” is one of the leading hazelnut exporting companies in Azerbaijan.  The main products of our company are inshell hazelnuts, natural kernels, hazelnut flour, sliced, chopped, bla ...
  • Ahlia Group was established in 1996 with the aim to process, pack and distribute authentic, premium spices, pulses, herbs and other food products. Over the years, we have emerged to be the market lead ...
  • As a registered business entity of “Ahmed Mohammed Saleh Baeshen & Partners", the two brothers created a special blend of Ceylon tea which they originally served to family and friends solely. It is sa ...
  • AIMAN FOOD AND BEVERAGES CO. is the sister-concern company of the Aiman Comercio Geral, in the city of Luanda, Angola. It was rst founded in 2004 and has become the well-reckoned name, engaged in the ...
  • Al Ahli General Trading CO is a multi diversified general trading company founded in 1977 in the Emirate of Fujairah, and year after year the company has gained success through experience and reputat ...
  • AL AMEERA FOODSTUFF INDUSTRIES was established in 2006 as a specialized manufacturer of Tahina and Halawa in the UAE. Supported by its product quality and high service standard, the factory has grown ...
  • AL ATHEED GENERAL TRADING L.L.C is one of the premium qualities of FMCG companies in the world and the sole ownership of the brand "AMAZON". From UAE to more than 40 countries in Middle East, Asia, Af ...
  • Al Barakah Dates Factory is the largest privately owned dates factory in the MENA region. We are Grade A BRC certified, Kosher and Halal certified too. We specialize only in the processing and packagi ...
  • Al Foah Company LLC is a limited liability company established in 2005 by Abu Dhabi government.Al Foah’s products portfolio consists of wide range high quality whole Dates (UAE grown and procured from ...
  • Al Ghurair

    Stand: C8-10
    Over 40 years of expertise in the food industry. A presence in 25 countries and four continents.The trust of thousands of customers across retail, food service and business-to-business.These are just ...
  • Al Khair Rice Mills

    Stand: ZP-114
    Our ancestors started Rice Farming in Punjab for decades, they grew and supply best grade paddy to the local market and rice Merchants. Al Khair Rice Mills initiated its business at the Gateway to the ...
  • Why Al Maya? Over 40 years of successful market presence. Over 100 retail stores. Over 1 million sqft of warehousing space with state of the art warehousing & logistics facility using the latest techn ...
  • General Business Activities: Al Qairawan has been established as a commodity trading company in The MENA region since 2012 but its owner and CEO has been active in this region since 1992 with a combin ...
  •   Al Rimal Foodstuff Industries was established at 1990 as fast growing manufacturer of snack in 16 fast consuming Brands across region. The venture of the company continues and produce juices, Mayonn ...
  • Sakr Group is a leading food and beverage supplier in the Middle East, with seven major factories and distribution partnerships that not only spam the MENA region but the whole world. We have the visi ...
  • Al Wefag Trading & Manufacturing Co. Ltd. serves as a melting pot of great food, a bearer of good taste in the Kingdom of Saudi Arabia. Through the growing years, we have been successful in creating i ...
  • ZAWAQ Foods Factory, is wholly-owned subsidiary of Cigalah Group of Companies, is a food manufacturing company which processes a variety of snacks product lines, packaging of private label Oats, and b ...
  • Tomoori is a leading Saudi National company in the field of manufacturing and packing dates from the heart of Al Madinah Al Munawarah.
  • Al Rabie Saudi Foods Co. Ltd. was founded in 1980 and has since become one of the leading manufacturers of dairy and juice products in the Kingdom of Saudi Arabia and the region. It is a Saudi company ...
  • We’re in the food retail business with 12 branches in the UAE, and supplying food items to supermarkets. We’re here to find new products to add to our service offering and with so many exhibitors here we know we’ll be able to do just that.
    Elaqib Nebi, Union Corp
    Sudan

Upcoming Events by Gulfood