21 - 25 FEBRUARY 2021
DUBAI WORLD TRADE CENTRE
PepsiCo, Eat Just, Givaudan and DuPont are confident that the plant-based trend is going to be more than just a passing fad, driven by consumer health and wellness demands as well as sustainability concerns
Michelle Lee, Asia Pacific Regional Marketing Leader, DuPont
The boom of private label brands picked up during the lockdown. Consumers were less picky about which brand they were consuming because of the rushes of products at the start of stay-at-home orders.
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible.
“If you’re getting, say, spaghetti sauce and you try a private label, the next time you go to that store, you might say, ‘This worked for me, so I’m going to get it again, and then, maybe you’re willing to expand to other [generic] product categories.” Doug Bowman, Professor of Marketing, Emory University’s Goizueta Business School.
Source: Fortune and Food Navigator
