20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

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Power Brands

Power Brands

PepsiCo, Eat Just, Givaudan and DuPont are confident that the plant-based trend is going to be more than just a passing fad, driven by consumer health and wellness demands as well as sustainability concerns

“​One of the challenges for the plant-based industry is to get consumers to move from ‘try it once’ to ‘regular part of my diet’. Consumers are not looking to avoid meat or dairy; they are looking for a great eating experience while caring for a better planet and a better health – we need to widen the food space here to provide more versatile food menu and options,”​

Michelle Lee, Asia Pacific Regional Marketing Leader, DuPont

61% consumers expect brand innovations that enable them to stay healthy or ensure their safety.

58% of the consumers want brands to become more transparent about their processes and products 

Boom of Private Label Brands

The boom of private label brands picked up during the lockdown. Consumers were less picky about which brand they were consuming because of the rushes of products at the start of stay-at-home orders. 

Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible.

“If you’re getting, say, spaghetti sauce and you try a private label, the next time you go to that store, you might say, ‘This worked for me, so I’m going to get it again, and then, maybe you’re willing to expand to other [generic] product categories.” Doug Bowman, Professor of Marketing, Emory University’s Goizueta Business School.

Source: Fortune and Food Navigator

2020 exhibitors from the Power Brands sector

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  • A&Y Food Industries Pvt Ltd is a Pakistan based, Frozen food manufacturing & export oriented company, accredited with ISO,HACCP, BRC, VEGAN & HALAL Certificates The company is being run by a team whic ...
  • AAC global is one of the major distributors of imported foods, beverages and other consumer goods. Our company has multiple business sectors and years of experience in the distribution, importing and ...
  • Dogtat is Turkey’s leading manufacturer of - Spread groups - Natural Flavour jams,. - Tahini. - Special halawa options together with Cocoa, Pistachio, Walnut, Almond and Plain, also innovative roll ha ...
  • "Marino" is an established Brand in the field of Biscuits, Confectionery and Bakery segment, with the motto of providing best quality food products to the clients to ensure maximum return on their inv ...
  • Abu Dhabi Ports

    Stand: CCR-45
    .
  • Aegan International DMCC is a leading exporter of Commodity Products. We are the foremost accessible exporter of Rice, Wheat, Vegetable Oil, Chickpeas, Yellow Peas, Sesame Seed, Sugar, Salt, Tuna etc. ...
  • Afcom Trading DMCC

    Stand: Z5-J17
    Afcom Trading DMCC is an agricultural trading company with a focus on sourcing high quality commodities from Africa. We believe in close relationships with all stakeholders to ensure continuous growth ...
  • AGROPEAK DMMC

    Stand: T-C11
    Agropeak DMCC is a trading company specialized in the area of eggs,poultry and agriculture sectors with a dynamic and creative staff that has many years of experience through a global network.
  • Agthia Group PJSC

    Stand: B8-9, B8-10
    Agthia Group is a leading Abu Dhabi based food and beverage company. Through Senaat, Agthia Group PJSC is part of ADQ, one of the region’s largest holding companies with a broad portfolio of major ent ...
  • Ahlia Group was established in the year 1996 with the aim to process, pack and distribute authentic, premium spices, pulses, herbs and other food products. Over the years, we have emerged to be the ma ...
  • Established in 1977 by brothers Nasser Ali Khammas and Saeed Ali Khammas, Al Ahli General Trading is the one of the most reputable and fastest growing general trading companies in the UAE. We strongly ...
  • AL AMEERA FOODSTUFF INDUSTRIES was established in 2006 as a specialized manufacturer of Tahina and Halawa in the UAE. Since the beginning, the company’s main focus was to produce superior products to ...
  • Our story began in 1988 as a foodstuff import/export facility. Today, we are a market leader for packaging and processing dates. Our world-class facility is located in Dubai Industrial City, and is th ...
  • Our story began in 2009 as a foodstuff import/export facility. Today, We are a Master in Food & Dates packaging and processing. Our world-class facility is located in Sultanate of Oman Muscat City, an ...
  • Al Douri is a modern enterprise with an inspiring and proud heritage that goes back to the 18th century. A dynamic and forward-looking company, Al Douri specializes in manufacturing, distribution and ...
  • Alesayi Distribution Company is a Saudi Company, founded in 2014, as a subsidiary of Al Esayiah Holding Co. We distribute products along with providing market insights and consumer consumption behavio ...
  • Al Ghurair Foods

    Stand: C8-10
    Over 45 years of expertise in the food industry. A presence in 25 countries and four continents. The trust of thousands of customers across retail, food service and business-to-business. These are jus ...
  • AL MALAKY FOODSTUFF LLC was established in the year 1972 and become known as one of the leading manufacturer of natural products. From producing premium quality honey and bee products, the company hav ...
  • Al Maya Group established in 1982 by a pioneering and inspiring businessman Mr. L.K Pagarani. The Group is a Dubai based conglomerate that has become a force to reckon within the industry. Today the G ...
  • Al Nasir Exports Private Limited is a trusted name in the global market of Halal Buffalo meat. The company today serves a long list of clients right from Middle East, CIS to Far East and all West Afri ...
  • Al Nejmah Sweets

    Stand: T-G13
    Ramadan Abu Lebbeh and sons “AL Nejmah Sweet” A Jordanian Company leading in the manufacture of Arabic sweets in the Jordanian markets and abroad. “AL Nejmah Sweets “has been offering the deliciousnes ...
  • Qutoof Dates® is a registered trademark to Al Qotuf Al Mobaraka Date Factory, which has been built recently with a state of art infrastructures and new technologies into Dates manufacturing and packin ...
  • AL-SULTAN Al Alamia Sweets is considered one of the most famous luxury confectionery companies in the Middle East. The beginning was from Syria in 1997, in a 20 Year continuous success journey, which ...
  • We pride ourselves on our traditions and heritage and always look forward to leadership. Al Wathba Dates & Sweets was established in 2017 at Al Wathba area, United Arab Emirates. We are a leading manu ...
  • We’re in the food retail business with 12 branches in the UAE, and supplying food items to supermarkets. We’re here to find new products to add to our service offering and with so many exhibitors here we know we’ll be able to do just that.
    Elaqib Nebi, Union Corp
    Sudan

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