13-17 FEBRUARY 2022


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Power Brands

Power Brands

PepsiCo, Eat Just, Givaudan and DuPont are confident that the plant-based trend is going to be more than just a passing fad, driven by consumer health and wellness demands as well as sustainability concerns

“​One of the challenges for the plant-based industry is to get consumers to move from ‘try it once’ to ‘regular part of my diet’. Consumers are not looking to avoid meat or dairy; they are looking for a great eating experience while caring for a better planet and a better health – we need to widen the food space here to provide more versatile food menu and options,”​

Michelle Lee, Asia Pacific Regional Marketing Leader, DuPont

61% consumers expect brand innovations that enable them to stay healthy or ensure their safety.

58% of the consumers want brands to become more transparent about their processes and products 

Boom of Private Label Brands

The boom of private label brands picked up during the lockdown. Consumers were less picky about which brand they were consuming because of the rushes of products at the start of stay-at-home orders. 

Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible.

“If you’re getting, say, spaghetti sauce and you try a private label, the next time you go to that store, you might say, ‘This worked for me, so I’m going to get it again, and then, maybe you’re willing to expand to other [generic] product categories.” Doug Bowman, Professor of Marketing, Emory University’s Goizueta Business School.

Source: Fortune and Food Navigator

2020 exhibitors from the Power Brands sector

  • 1&1 is a registered trademark in the United Arab Emirates under 1 & 1 Food and Beverages Trading L.L.C. being the exclusive agent and distributor of Dasht Murghab Co. Public Joint Stock Company establ ...
  • A&Y Food Industries (PVT) Ltd is a BRC, ISO, HACCP & HALAL certified Food manufacturing company, based in the Free zone of Karachi, Pakistan (KEPZ). The company is run by a team which is originated wi ...
  • We YUSHENG is a manufacturer for Pringles style potato chips, our production line is imported from Pavan Italy, and we have our own brand Peke and also OEM private label support. We have more sizes an ...
  • Expertise in the industry, a promise of excellence, and smart strategic planning make AEGAN a leader in the exports industry of rice, Vegetable oils, specialty crops and other agro-products. We delive ...
  • Agro Norm LLC

    Stand: S-M34
    WeGrow is a group of companies established in Azerbaijan. The companies are mainly operating in agricultural field. Its project Berryblues is the the first blueberry project in Azerbaijan with more th ...
  • Agthia Group PJSC

    Stand: B8-10
    We are Agthia, We are Emirati by birth and global by vision. Innovation defines us, and our communities guide us. Agthia traces its roots back to 1978, when the UAE’s late Founding Father His Highness ...
  • AHEC

    Stand: S-M34
    AHEC is the Azerbaijan consortium of 5 exporters of hazelnut manufacturing plants with more than 200 employees. Our some certified plants are situated in strategically main hazelnut cultivation region ...
  • Ahlia Group was established in the year 1996 with the aim to process, pack and distribute authentic, premium spices, pulses, herbs and other food products. Over the years, we have emerged to be the ma ...
  • Al Ahli General Trading Co. was founded in 1977 in the U.A.E. Our head quarter is based in Fujairah, an emirate of the U.A.E. We are specialized in trading commodities and providing logistic services ...
  • AL AMEERA FOODSTUFF INDUSTRIES, supported by the integrity of its product quality and high service standards, has have grown to become the largest manufacturer of tahina and halawa in the UAE. Origina ...
  • We’re in the food retail business with 12 branches in the UAE, and supplying food items to supermarkets. We’re here to find new products to add to our service offering and with so many exhibitors here we know we’ll be able to do just that.
    Elaqib Nebi, Union Corp







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