To expand into new market segments, global companies are acquiring smaller yet niche brands to add to their portfolios and increase their competitive advantage.

The global dairy market is dominated by private label products, as consumers in many countries don’t see an added value in purchasing higher priced brands from power brands especially within the drinking milk segment.

From coffees and teas to carbonates and waters, power brands are seeing strong consumer loyalty because of their robust portfolios that cater to various demands.