The coffee-culture community are keen to try to replicate the experience at home hence fresh and pod coffee from specialty sources are growing.

Combined with mushrooms, turmeric and matcha, new tea combinations attract the more health centric consumer market which is growing rapidly.  

Sales increased online with the growing demand for premium specialty drinks, as consumers appreciate the variety available online and the delivery convince.

The positive image of hot drinks is increasingly used to boost sales of soft drinks. Several coffee company tie-ups with carbonate giants paved the path for the later to launch their own range of RTD coffee.

Consumer interest in tasty, healthy and convenient alternatives to sugar-loaded carbonates has supported the development of water, not from concentrate 100% juices or products fortified with vitamins, herbs or botanicals.