16 - 20 February 2020

Dubai World Trade Centre




MEA expected to outperform world sales in Dairy

With a 4% forecast CAGR from 2017 to 2022, the Middle East and Africa are predicted to outperform world sales, which are expected to see a 2% CAGR. Annual per capita sales in the region remain low, at US$31, corresponding to less than half of the world’s average.

  • Saudi Arabia and the UAE: with a modern grocery channel, both countries benefit from wider availability of perishable dairy products. Also, both countries have higher per capita sales for cheese in the Middle East.
  • Iran: Among the largest markets, Iran has seen a stagnation of sales.
  • Algeria: the affordability of cheese was improved by small portions allowing cheese to be sold individually, as well as by products suitable for non-chilled storage enabling to lower unit prices and target low-income consumers.
  • Egypt: Yoghurt and sour milk products have seen strong performance, with a shift from unpackaged to packaged yoghurt helped fuel growth, while drinking yoghurts also saw a rise in popularity.

*Source: Euromonitor International

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Gulfood Dairy report

Key trends and sales drivers include:

  • Greater product variety and more convenient products on offer drive yoghurt sales
  • Non-dairy milk alternatives are increasingly present, whilst remaining a niche
  • Organic products, notably milk, are making gains thanks to wider availability
  • Flavoured variants of dairy products
  • Dairy products marketed to children, notably cheese and butter, providing solutions for on-the-go consumption and lunchboxes
Gulfood dairy report

"It has been really encouraging to see so many MDs, CEOs and business owners on the exhibition floor. I was also impressed by the diverse geographical range of visitors, and there’s been lots of interesting questions about our products and innovations, particularly around our milk protein solutions."

Simon Penfold, GM for Middle East and Africa, NZMP

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