Health and Wellness is all about experiencing food more intensively, which involves bringing attention to all the smells, tastes and feelings that arise during the process of eating. 

This trend is happening mainly in developed countries and direct links with a large number of consumers are:

"So many people are now taking a proactive approach to their health, looking at their blood sugar levels etc. and it was good to witness a direct response to this trend. The exhibition has given a voice to healthy products."

Jenery Lim, General Manager, Benevelle, Philippines

• There is an increasing desire for whole foods, ancient grains, green tea and plant-based proteins from nuts and seeds, as well as ingredients with particular health functionality.
• Vegan and gluten free products along with plant based proteins
• Products with low calorie options
• Products with no “artificial" ingredients including sweeteners
• Longevity foods such as avocado oil and dragon fruit