There is a shift to more wholesome carbs from whole grains, ancient grains. Consumers are also expecting more plant based and plant forward
“The time has come to think beyond hummus and falafel, and even chickpea pasta. Rich in fiber and plant-based protein, chickpeas are the new cauliflower — popping up in products like chickpea tofu, chickpea flour and even chickpea cereal,” said Whole Foods.
Plant-based innovation has hit the jerky category with brands utilizing a variety of meat-free ingredients from mushrooms to jackfruit dried at the peak freshness to preserve nutrients and flavors.