Gut health goes beyond digestive health, the gut-brain-axis suggests impact on consumer’s mood. New products are now positioning themselves in the market as mood enhancers.

Natural ingredients, sugar reduction and free-from labels remain the F&B industry’s main priorities with emphasis shifting from functionality and similar benefits to clean ingredients, clear packaging and ‘clean’ labels.

Consumers are watching what they eat, counting calories, reducing sodium and sugar intake and demanding to see these health facts on packages, this applies to their snacks and sweets too.