16 - 20 February 2020

Dubai World Trade Centre

Health, Wellness & Free-From


Health, Wellness & Free-From

Health and Wellness is all about experiencing food more intensively, which involves bringing attention to all the smells, tastes and feelings that arise during the process of eating. 

This trend is happening mainly in developed countries and direct links with a large number of consumers are:

  1. Scrutinising ingredients lists in supermarkets
  2. More aware of what is included in the products than ever before.
  3. Looking for minimally processed and natural food and drinks options, in line with the clean label trend.
  4. Free-From in the MENA region, however, is still a relative niche category. The key consumers of these products are those who deem the health component of the product proposition more important than intolerance.
  5. Health & Wellness, including Free-From, has thus a vast potential in the Middle East and North Africa region as more consumers become more aware of the benefits.


Health & Wellness globally is forecasted to grow at 3% over the next five years. CAGR between 2017 and 2022 in the MENA region is higher, at 7% over the same period. Mindful eating is one of the latest shifts in consumer food and drinks perception. 

*Source: Euromonitor International

gulfood health and wellness Middle East

"So many people are now taking a proactive approach to their health, looking at their blood sugar levels etc. and it was good to witness a direct response to this trend. The exhibition has given a voice to healthy products."

Jenery Lim, General Manager, Benevelle, Philippines

Key trends and sales drivers include:

  • There is an increasing desire for whole foods, ancient grains, green tea and plant-based proteins from nuts and seeds, as well as ingredients with particular health functionality.
  • Vegan and gluten free products along with plant based proteins
  • Products with low calorie options
  • Products with no “artificial" ingredients including sweeteners
  • Longevity foods such as avocado oil and dragon fruit

Key Exhibitor Showcases of 2018 include:

Products you will find at the show


    22 Jan 2019 Christina Theodoropoulou

    "CANDIANUTS" is not just about nuts. We have created a wide assortment of dried fruits, all packed in doy-pack packaging, which is great for retail. We select only the finest quality dried fruits to include in our offering, packing them in protective, re-sealable and consumer-friendly way. These specialty food products are perfect for snacks, as well as ingredients for gourmet cooking and baking. You can eat dried fruits year round, as they are always "in season". 


    22 Jan 2019 Christina Theodoropoulou

    "CANDIANUTS" has several decades history in the production, packing and trading of dried nuts and nut-related snacks. We source only the finest quality from Greece and all nut producing countries and offer it raw or processed in delicious ways, packed in convenient retail or econony wholesale packages.


    22 Jan 2019 Christina Theodoropoulou

    "CANDITO" caramelised nuts are available in beautiful and unique packings (trays in a box) & "CANDITO" brand refers to mouthwatering options.

    -Caramelised almonds

    -Caramelised mix nuts

    -Caramelised peanuts with sesame

    -Caramelised peanuts with coconut

Gulfood 2019 Sponsors


Supporters & Media Partners


Upcoming Events
by Gulfood:



Gulfood Manufacturing



The Speciality Food Festival