13-17 FEBRUARY 2022


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Health, Wellness & Free-From

Health, Wellness & Free-From

Covid-19 accelerated the shift in healthy trends that is here to stay.     


There is a new understanding of what and how to eat and how these foods have a significant effect on their stamina, strength and immunity to fight off viruses and other health abnormalities

There is a shift to more wholesome carbs from whole grains, ancient grains. Consumers are also expecting more plant based and plant forward 

“The time has come to think beyond hummus and falafel, and even chickpea pasta. Rich in fiber and plant-based protein, chickpeas are the new cauliflower — popping up in products like chickpea tofu, chickpea flour and even chickpea cereal,”​ said Whole Foods.

Plant-based innovation has hit the jerky category with brands utilizing a variety of meat-free ingredients from mushrooms to jackfruit dried​​ at the peak freshness to preserve nutrients and flavors.


More attention will be given to foods that contain Vitamin C and supplements to boost immunity

Consumers are branching out from the ubiquitous olive oil and trying a new varieties of cooking oils such as walnut oil, pumpkin seed oil, and sunflower seed oil.

Coconut and buckwheat flour are already big news, but next year it’s predicted we’ll see a rise in fruit and vegetable flours, such as banana and cauliflower.

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Source: Forbes, Food Navigator and Country and Townhouse

2020 exhibitors in the Health, Wellness & Free-From sector

  • Founded in 2000, Alpha Trading Partners (ATP) offers an extensive range of top quality oilseeds, pulses, spices and green coffee beans of Ethiopian origin. ATP exports agricultural products cleaned, s ...
  • Kronos JSC

    Stand: Z2-G71
    Cultivation , processing and export of raw agri-culture commodities - striped sunflower seeds , hulled kernels confectionary , chickpeas , coriander and other. Production , packaging and distribution ...

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