Busy consumers trying to maintain a healthy lifestyle are more attracted to products in this sector that promote convenience and are paired with ‘free-from’, ‘non-GMO’ and ‘all-natural’ claims.
Pulses, Grains & Cereals
Exciting trends in the pulses, grains and cereals industry
China Abandons Rice
In order to keep fit, Chinese people are trying to consume fewer carbs. Rice is being replaced with grains and cereals to fill the stomach and lower blood sugar and cholesterol.
I’m here looking to buy rice and grains, and also baked goods, to import into our main markets in Africa and India. It has been a very successful visit for me. There is a great deal of options here and you get to search through so many different baskets.