21 - 25 FEBRUARY 2021

DUBAI WORLD TRADE CENTRE

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Pulses, Grains & Cereals

Pulses, Grains & Cereals

Exciting trends in the pulses, grains and cereals industry

Faster & Safer!

Faster & Safer!

Busy consumers trying to maintain a healthy lifestyle are more attracted to products in this sector that promote convenience and are paired with ‘free-from’, ‘non-GMO’ and ‘all-natural’ claims.

Going ‘Clean’

Going ‘Clean’

Global manufacturers are eager to illustrate not only the clean label attributes of their portfolios, but also to express underlying principles like transparency, robustness, clarity and relevancy.

China Abandons Rice

China Abandons Rice

In order to keep fit, Chinese people are trying to consume fewer carbs. Rice is being replaced with grains and cereals to fill the stomach and lower blood sugar and cholesterol.

Skipping Breakfast

Skipping Breakfast

Many consumers are shifting away from breakfast as a main meal challenging the growth of breakfast cereals. Yet this presents a new opportunity for cereal manufacturers to market their products as all-day fulfilling snacks.

  • I’m here looking to buy rice and grains, and also baked goods, to import into our main markets in Africa and India. It has been a very successful visit for me. There is a great deal of options here and you get to search through so many different baskets.
    Piyush Jain, Bhagwanji & Co Importers & Exporters
    Mumbai

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