Beverages

1. A Packaging Overhaul

• Less plastic and more biodegradable, recyclable and even edible packaging.
• Circular economy models including refillable packaging and water conservation solutions.

2. Emergence of New Markets & Flavours

• African and Southeast Asian markets will grow due to increasing disposable income and shifting consumption patterns.
• Hybrid products, regional specialties and sensorial drinking experiences will gain global attention.

3. Rise of Ethical Consumption

• More consumers will opt for beverages based on a brand’s commitment to social causes, environmental responsibility and ethical sourcing policies.
• Brands with strong corporate social responsibility initiatives will gain more loyalty, especially with younger generations.

These captivating trends and so much more are on the agenda for Gulfood 2025 – see you there.