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Beverages

Redefining Global Tastes:
Explore the Expanding World of Beverages

The global beverage industry is breaking boundaries and rewriting the rules — powered by unstoppable demand for healthier, sustainable, and experience-driven products. With the market on track to exceed $2 trillion by 2027, this is a sector in rapid evolution.

Industry giants like China, the U.S., Brazil, and Germany lead the way, while Southeast Asia and Africa are rising as the next big growth frontiers. From functional drinks and plant-based innovations to low- and no-alcohol alternatives, and eco-friendly packaging solutions, the shelves are transforming — and so are the opportunities.

 

At Gulfood 2026, the entire beverage ecosystem comes alive. From bottled water, juices, energy drinks, and dairy alternatives to specialty coffee, tea, and craft beverages, it’s where visionary brands, cutting-edge technology, and game-changing solutions converge. Discover next-gen formulations, explore AI-driven production and smart packaging innovations, and tap into high-growth markets — all under one roof.

Shape global consumption. Seize market-defining opportunities. Lead the future of beverages — only at Gulfood 2026.

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What’s Next for the Beverage Industry?

Packaging Overhaul

  • Less plastic and more biodegradable, recyclable and even edible packaging.

  • Circular economy models are taking center stage with refillable packaging and cutting-edge water conservation solutions redefining the future.

Emergence of New Markets & Flavours

  • African and Southeast Asian markets are growing due to increasing disposable income and shifting consumption patterns.

  • Hybrid products, regional specialties and sensorial drinking experiences are gaining global attention.

Rise of Ethical Consumption

  • More consumers are opting for beverages based on a brand’s commitment to social causes, environmental responsibility and ethical sourcing policies.

  • Brands with strong corporate social responsibility initiatives are gaining more loyalty, especially with younger generations.

From Wellness to AI:

Discover the Power Trends Redefining the Global Beverage Industry

sustainable

1. Functional & Wellness-Driven Beverages

Consumers are reaching for drinks that support immunity, gut health, energy, and overall wellness, driving explosive growth in functional waters, kombuchas, and energy-boosting formulations.


Key Trade Spotlight: The U.S., Germany, and Japan lead in innovation and demand, while the UAE and Saudi Arabia are rapidly expanding imports of wellness drinks to meet evolving lifestyle needs.

CONNECT WITH THE WORLD'S BIGGEST BEVERAGE COMPANIES

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BEVERAGE PRODUCTS TO SOURCE ON THE SHOW FLOOR

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