The collective awareness of different foods from around the world has increased dramatically due to globalization. This is no surprise as global tourism flows reach 1.5 billion by 2020, and 65% of households worldwide are connected to the web. In 2017, packaged food continues to look to Asia Pacific and the Middle East and Africa for global growth, with these two regions posting retail value growth of 4% and 12%, respectively.
One trend seen across the globe is “selling trust”. As consumers become more price conscious, there is a shift towards more "authentic”, niche and natural products, with consumers seeking brands that they see as upholding key values. A growing number of consumers trust organic products to be healthier, more natural and greener.
*Source: Euromonitor International