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FEEDING THE FUTURE:
THE GLOBAL LANDSCAPE OF MEAT & POULTRY

As global demand grows and priorities shift, shaped by changing dietary habits, sustainability goals, and smarter supply chains, the meat and poultry industries are changing and adapting rapidly. The global meat market is set to exceed $1.3 trillion by 2027, with Brazil, the U.S., Australia, and India emerging as top producers and exporters, while in poultry, countries like Thailand and Turkey are seeing strong growth.

Gulfood 2026 brings this dynamic landscape to life, with hundreds of exhibitors across these industries showcasing premium cuts, halal-certified products, sustainable sourcing solutions, and next-gen processing technologies. With a dedicated logistics zone focusing on cold chain, traceability and efficient transport, the show connects you with reliable partners across the entire protein journey. Discover market-leading trends, meet the world’s top suppliers, and unlock unmatched business opportunities, only at Gulfood.

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CONNECT WITH THE 
MEAT & POULTRY 
GLOBAL GIANTS

600+
EXHIBITORS
50+
EXHIBITING COUNTRIES
6,000+
GLOBAL BRANDS PRESENTED

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STRENGTHEN YOUR LINE-UP
WITH END-TO-END SOLUTIONS

DRIED MEAT

ORGAN MEAT & OFFAL

PROCESSED MEAT

UNPROCESSED MEAT

GAME MEAT

POULTRY & FEATURED GAME

EGGS & EGG PRODUCTS

PLANT BASED & ALTERNATIVE PROTEIN

INNOVATIONS FUELING
THE GLOBAL PROTEIN MARKET

Precision Livestock Farming

Advanced PLF tools like RFID/ electronic identification, smart ear tags, sensors, and cameras enable farmers to monitor the animals in real time, tracking health, growth, welfare, and feed efficiency to optimize output, improve welfare, and reduce waste.

Focus on: Animal monitoring & welfare.

Key benefit: Better health, traceable pedigree, improved yields.

Blockchain + IoT Traceability for Halal Integrity

Blockchain with IoT sensors and QR/NFC packaging enables full halal traceability from farm to fork, tagging zabiha-certified beef with certification, slaughter, origin, and storage data for instant verification, reduced fraud, and stronger consumer trust.

Focus on: Supply chain transparency & packaging

Key benefit: Builds trust, prevents fraud, ensures halal compliance.

AI-Powered Robotics & Automation

AI-powered vision, robotics, and smart systems are automating meat processing and packaging, boosting yield, reducing errors, and improving efficiency. Tyson and Smithfield are investing in robot-assisted deboning to raise productivity.

Focus on: Automated slaughter & handling operations

Key benefit: Boosts efficiency, consistency, safety, and margins across processing lines.

In-Ovo gender Technology

Machines like “Cheggy” use advanced imaging to detect and separate male embryos before hatching, preventing chick culling at scale  This technology processes up to 25,000 eggs/hour and is operational across the US.

Focus on: Ethical hatchery practices

Key benefit: Humane treatment, reduced male chick culling, improved sustainability.

Avian Influenza Vaccination Initiatives

The US and France are rolling out large-scale vaccination programs to protect laying hens from avian influenza, backed by major government investment in research, biosecurity, and poultry recovery.

Focus on: Disease prevention & flock health

Key benefit: Reduced mortality, stabilized production, and biosecurity.

Automation in Poultry Processing

Robotic vaccination systems and advanced sorting scales boost farm efficiency and animal health, streamlining production, reducing labour, and supporting sustainable, ethical poultry farming.

Focus on: Farm efficiency & animal welfare

Key benefit: Enhanced productivity, improved health monitoring, and sustainability.

WHAT’S MAKING HEADLINES IN
MEAT, POULTRY & PROTEIN WORLDWIDE

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