WE MAKE BIG DEALS HAPPEN
Gulfood is excited to launch The Big Deal Hub, the biggest seller-buyer connect programme to help you secure high-value deals and maximise your ROI with absolute ease, speed and confidence.
BIG DEALS, MADE SIMPLE.
You can now unlock the strongest commercial opportunities ahead of Gulfood using our premium concierge-led service to ensure you meet the right buyers interested in your products. This is where all the big-ticket deals take place with global buyers sourcing their purchase orders at the first and biggest F&B innovation show of the year.
)
)
)
)
)
CREATE NEW BUSINESS CONNECTIONS
We offer an unmatched service that goes far beyond matchmaking. Buyers and exhibitors gain access to private meeting rooms, confidential closed-door sessions, and a premium lounge with bespoke refreshments, all designed to create the most comfortable and focused environment for meaningful negotiations.
PREMIUM BUYER’S EDGE:
- Reduce time spent by browsing and connecting with relevant exhibitors and products that meet your exact specifications.
- Get a curated, data-backed shortlist rather than a broad directory.
- Start negotiations well before the show, creating space for deeper discussions onsite.
- A dedicated and highly specialised concierge team manages all introductions and itineraries on your behalf. No concierge services will be offered onsite at the show.
- Host exclusive meetings for sensitive contract talks in a comfortable lounge with refreshments.
)
)
)
)
)
)
EXHIBITOR ADVANTAGE:
- Access pre-qualified, high-intent buyers who have real purchasing requirements.
- Concierge-facilitated introductions and meeting management, giving you time to focus on other important matters before the event.
- Premium business environment by gaining access to private meeting rooms for high-value negotiations.
- Pre-scheduled meetings before the show, thus offering you a stronger pipeline entering the show.
Disclaimer:
Dubai World Trade Centre (DWTC), as the organiser of Gulfood 2026 and the Big Deal Hub, acts solely as a facilitator for introductions and meeting arrangements between buyers and exhibitors. DWTC does not participate in, influence, or guarantee any commercial negotiations, agreements, or outcomes arising from these introductions. All discussions, decisions, and contractual commitments remain exclusively between the buyer and the exhibitor. DWTC will not be held liable for no-shows, cancelled meetings, non-performance, or for any deal that does not materialise or convert into a contract.
Full Terms & Conditions available here.
BIG DEAL HUB FAQs
The Big Deal Hub is a premium, AI-driven matchmaking and concierge service for Gulfood 2026. It connects buyers with exhibitors who meet their specific requirements and facilitates personalised meetings both before and during the show.
Buyers submit their purchase requirements — including product specifications, volumes, certifications, and delivery timelines. Our AI engine analyses these inputs and identifies exhibitors who best meet your needs, providing a curated, data-backed shortlist for review.
Yes. The Gulfood concierge team only facilitates introductions and schedules meetings, but all commercial negotiations and final agreements are strictly between the buyer and exhibitor. The Gulfood team does not participate in contracts or deal execution.
Once you express interest in a matched exhibitor, our dedicated concierge team personally manages the introduction, schedules meetings, and builds a tailored itinerary to suit your priorities. They also provide support for onsite logistics to ensure your experience is seamless and productive.
Yes. The concierge team works around your preferred timings, ensuring meetings fit within your schedule. Onsite, meetings can also be adjusted to align with your availability.
Big Deal Hub participants gain access to confidential closed-door sessions for sensitive discussions, and a premium lounge with refreshments, providing comfort and a focused environment for serious negotiations.
The Big Deal Hub is designed for buyers with serious procurement requirements, particularly those sourcing at scale. Smaller buyers are welcome but must meet minimum criteria to ensure alignment with exhibitor expectations.
You can submit your purchase requirements and access AI-matched exhibitors as soon as the platform opens on 20 December. Early participation maximises the chance of securing meetings before the show begins.
There is an upgrade fee for visitors only. A visitor can upgrade to a Premium Buyer and gain access to the Big Deal Hub for AED 500. There is no fee for exhibitors however, an exhibitor will be reached out to by the concierge team only if a buyer has expressed interest in meeting the exhibitor.
Gulfood facilitates introductions and meetings but does not guarantee deal closures. All negotiations and contracts are the responsibility of the buyer and exhibitor.
All buyer information and purchase requirements are treated with the utmost confidentiality. You will only be connected with the exhibitors you wish to select. Meetings can be scheduled in private rooms to ensure sensitive discussions remain secure.
Yes. The concierge team can manage schedule adjustments, cancellations, or rescheduling to suit your needs. We aim to ensure maximum flexibility while keeping your agenda optimised.
You can register via the official Gulfood 2026 website or by contacting our concierge team directly. Once registered, you’ll be guided to submit your requirements and begin the matchmaking process.
The AI platform prioritises the most relevant matches based on your specifications to maximise quality and efficiency. Based on this, you can select the most closely-matched exhibitor and our concierge team will then facilitate the connection. You can expect to connect with approximately 10 – 12 meetings a day.
A dedicated Big Deal Hub concierge team is available via email, phone, or onsite during the show to support you at every step of your journey.
Dubai World Trade Centre (DWTC) acts solely as a facilitator of introductions and meeting arrangements through the Big Deal Hub. DWTC does not participate in, guarantee, or assume responsibility for any commercial agreements or deals negotiated between buyers and exhibitors. All meetings, negotiations, and contractual outcomes are the sole responsibility of the participating parties. DWTC will not be liable for no-shows, cancelled meetings, unsuccessful negotiations, or deals that do not progress or convert into a contract.